
By Michelle Guillemard (AMWA webmaster and blog moderator)
I know what you’re thinking: nobody wants to read a blog about medical writing. You don’t want to write for free. There are enough blogs out there already. Right?
Here’s the truth: blogging is one of your most important business strategies. It’s a must-have for all medical writers (freelance or permanently employed, beginner or old-hand) who want to build a profile, get more clients, network with other writers, and stay ahead of the game.
What’s it all about?
In a nutshell, blogging enhances your business. Blogging shows that you care about being a medical writer and that you have something interesting to offer. It establishes you as a credible expert, and it showcases your writing skills to the rest of the community.
Great bloggers encourage their audience to choose their services over someone else’s by posting excellent content and building trust with their readers.
Medical writing and blogging
As a medical writer, you would know that medicine is an exciting industry for writers to be a part of: it’s ever-changing and controversial. There’s massive potential for debate, discussion and education. Health affects everyone, and there’s always something to say about it.
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